Our Founding Family Inspired the Lay’s 2025 Super Bowl Commercial
Pavelski Family and Heartland Farm’s Legacy Behind Our Mission
Food + Farm Exploration Center is built on the strong agricultural foundation of the Pavelski family and Heartland Farms, who inspired this year’s Lay’s Super Bowl Commercial. Lay’s dedication to supporting America’s farmers is proven by their financial commitment to the nonprofit Farm Foundation. Their vision of a strong and innovative future for American agriculture will require expanding agricultural education. The connection between agriculture and education is at the heart of everything we do.
A Super Bowl Spotlight on Future Farmers
This year, the message of agricultural education and the future of farming reached millions through a heartwarming Super Bowl commercial. Directed by Taika Waititi, the campaign for Lay’s highlighted the dreams of young farmers and life on a family farm, putting that passion and dedication front and center. The ad captured hearts and underscored the importance of agriculture in shaping the future.
The story behind the commercial resonates deeply with our mission to educate current and future generations about how food goes from field to fork. We believe that education is the key to unlocking opportunities in the agricultural sector. Our exhibits, classes, and educational programs aim to inspire and equip young people with a knowledge of the production agricultural industry.
Agricultural Education: Planting Seeds for the Future
We’re investing in the next generation of farmers by providing immersive experiences that connect visitors to the journey of production agriculture and the importance of innovation and sustainability in farming. Heartland Farms and the Pavelski family have long understood the value of agricultural education, and we’re so excited to continue to honor them in everything we do.
Through our exhibits, classes, outreach kits, lesson libraries, and field trips, we work to make agricultural education accessible to all. By engaging the next generation and providing a fun, innovative approach to agricultural education, we are planting the seeds for a community that is reconnected with the importance of agriculture.
Help Us Build the Future of Agricultural Education
Take a moment to watch and enjoy “The Little Farmer” commercial. You’re invited to join our community when you visit Food + Farm Exploration Center, sign up for a class, inquire about a field trip or donate. However you get involved, you’ll be helping to ensure everyone appreciates the hard work of American farmers who bring delicious meals from farm to table.